Technology Guru

We’ve been hearing a lot about  mobile-first indexing  lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends. But there’s also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your site is mobile-friendly, will that be good enough? IS THIS GOING TO BE ANOTHER MOBILEGEDDON?!! In this post I’ll go over the basics of what “mobile-first indexing” means, and what you may need to do about it. I’ll also answer some frequently asked questions about mobile-first indexing and what it means for our SEO efforts. What is “mobile-first indexing”? Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. If you monitor crawlbot traffic to your site, you may see an in

Artificial Intelligence – specifically  machine learning  and  deep learning  – was everywhere in 2018 and don’t expect the hype to die down over the next 12 months. The hype will die eventually of course, and  AI  will become another consistent thread in the tapestry of our lives, just like the internet, electricity, and combustion did in days of yore. But for at least the next year, and probably longer, expect astonishing breakthroughs as well as continued excitement and hyperbole from commentators. This is because expectations of the changes to business and society which AI promises (or in some cases threatens) to bring about go beyond anything dreamed up during previous technological revolutions. AI points towards a future where machines not only do all of the physical work, as they have done since the industrial revolution but also the “thinking” work – planning, strategizing and making decisions. The jury’s still out on whether this will lead to a glorious ut