Technology Guru

Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the page—are hurting publishers who make the content, apps, and services we use every day. When people encounter annoying ads, and then decide to block all ads, it cuts off revenue for the sites you actually find useful. Many of these people don't intend to defund the sites they love when they install an ad blocker, but when they do, they block all ads on every site they visit.  Last year we  announced  Funding Choices to help publishers with good ad experiences recover lost revenue due to ad blocking. While Funding Choices is still in beta, millions of ad blocking users every month are now choosing to see ads on publisher websites, or “whitelisting” that site, after seeing a Funding Choices message. In fact, in the last month, over 4.5 million visitors who were asked to allow ads said...

If you have dual monitors and frequently blabber on about CPC, CTR, ROI, CPM, or RPM when talking about your Google AdSense earnings, then you definitely have that day trader vibe going on. Thank goodness we’re in an era where being a geek finally is considered the new cool. So let’s take it a step further. How can thinking like a stock market analyst help you increase your AdSense revenue? We’re not turning you into a stock market junky. We’re just giving you some ideas on how to get really smart at planning your content to maximize earnings – complete with a 5 step process. No MBA in finance or extra Zoloft required Easy now. Relax your grip on your mouse or tablet. The next few minutes won’t require you to open up your 401k or investment account… reluctantly peeking through your fingers. It’s not a scary movie… or a scary article. We promise. And, just so you know, that wincing look is said to be the leading cause of early onset Botox necessity. Without too much co...