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Google to introduce built-in ad blocker in Chrome browser in Feb

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Search engine giant   Google  will introduce a built-in ad blocker in the  Chrome browser  to block "annoying" advertisements from February 15. "This date does not appear to be tied to a specific Chrome version. Chrome 64 is currently scheduled to arrive on January 23 and Chrome 65 is slated to launch on March 6, suggesting   Google   will be turning on its browser's ad blocker remotely and possibly gradually for select users," Venture Beat reported late on Tuesday. Earlier this year, the   search engine giant   joined the "Coalition for Better Ads" -- a group that offers specific standards for how the industry should improve ads for consumers. The coalition announced the "Better Ads Experience Programme" which provides guidelines for companies using the "Better Ads Standards" to improve the experience of users with online ads. This will essentially stop the ads that are deemed annoying or intrusive. However, al...

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