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Showing posts with the label ad Blocker

Helping publishers recover lost revenue from ad blocking

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Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the page—are hurting publishers who make the content, apps, and services we use every day. When people encounter annoying ads, and then decide to block all ads, it cuts off revenue for the sites you actually find useful. Many of these people don't intend to defund the sites they love when they install an ad blocker, but when they do, they block all ads on every site they visit.  Last year we  announced  Funding Choices to help publishers with good ad experiences recover lost revenue due to ad blocking. While Funding Choices is still in beta, millions of ad blocking users every month are now choosing to see ads on publisher websites, or “whitelisting” that site, after seeing a Funding Choices message. In fact, in the last month, over 4.5 million visitors who were asked to allow ads said...

Google to introduce built-in ad blocker in Chrome browser in Feb

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Search engine giant   Google  will introduce a built-in ad blocker in the  Chrome browser  to block "annoying" advertisements from February 15. "This date does not appear to be tied to a specific Chrome version. Chrome 64 is currently scheduled to arrive on January 23 and Chrome 65 is slated to launch on March 6, suggesting   Google   will be turning on its browser's ad blocker remotely and possibly gradually for select users," Venture Beat reported late on Tuesday. Earlier this year, the   search engine giant   joined the "Coalition for Better Ads" -- a group that offers specific standards for how the industry should improve ads for consumers. The coalition announced the "Better Ads Experience Programme" which provides guidelines for companies using the "Better Ads Standards" to improve the experience of users with online ads. This will essentially stop the ads that are deemed annoying or intrusive. However, al...

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